Head and Heart: Grow the people-place bond with smart investments

“I could be anywhere” is a thought that’s struck me several times during this lockdown period, and I know I’m not alone. For those of us lucky enough to have one, the pandemic has largely confined us to our homes, where we work, study, socialize (see: the meteoric rise of the Zoom happy hour), and even have goods delivered, all from the comfort of the couch. Meanwhile, our ability to engage in the rich and multifaceted cultural life that may have drawn us, and perhaps kept us, in the communities where we live has been greatly constrained. Festivals, concerts, sporting events, worship, and more have been placed on pause or transformed beyond recognition. And while economies are gradually reopening, policies and comfort levels may mean this is our reality into the foreseeable future. This leaves some of us wondering if life would be much different at all in a home somewhere else entirely, preferably with a lower cost of living and perhaps near more open space or extended family. 

Cities like San Francisco, New York, and beyond are grappling with just this. Officials worry residents will flee as a result of the converging trends of a home-based existence, and the loss of core elements of the urban experience that made those places desirable – despite the high price tag – in the first place. (It’s worth noting, some of these trends began long before the pandemic, which only exacerbated them.) This could damage traditional economic development models that rely on talent in tandem with business attraction and expansion, and further dampen the already strained tax revenues governments depend on to provide critical goods and services. Beyond that, retreating residents might take the very identity and uniqueness of these places with them.

Nurturing the people-place relationship could be an antidote to these dismaying departures, and new research sheds light on how. A recent report by the Urban Institute and commissioned by the Knight Foundation surveyed 11,000 residents of 26 U.S. metro areas to uncover what amenities created a “sense of attachment and connection to their city or community.” Three key recommendations emerged in Smart Cities Dive’s synopsis of the results: 1) boost time in the city center, 2) focus on improving quality of life, and 3) pay attention to equity. 

The challenge of implementing these during a pandemic is not lost on me, but smart technology offers ways to do so. The following examples, organized by the three recommendations, demonstrate how. Transportation and public safety concerns may deter suburbanites from venturing to the city center. To counter this, investments can be made in UV lighting to disinfect public transit vehicles, contactless parking payment systems, and alert systems that provide immediate, geotargeted information about public safety and other urgent concerns to users who can remain anonymous. To improve quality of life, safer access to arts and cultural venues and events can be supported with thermal cameras that discern normal vs heightened body temperature (a key indicator of viral illness), allowing admittance of only healthy patrons. Street closures to allow physically distant people movement (like was done successfully in Denver) could be continued through use of dynamic curbs that reallocate roadway space, depending on the time and day. To address equity, telehealth solutions can deliver needed care to those who cannot access it in person due to transportation, schedule, and other limitations. Free public wi-fi infrastructure development would mitigate the pervasive and damaging digital divide, enabling access to remote work, learning, and even web-based communication mechanisms that engage a broader range of community members.

The next time I think “I could be anywhere,” I’ll remind myself that yes, I could be – but I choose to be here. Because I have a sense of attachment and connection to this place that’s as real now as it was before a mask became part of my wardrobe. My heart is here, and that’s thanks in part to the smart investments leaders in my community made that bond me to it, wittingly or not. Communities that follow suit, especially with the help of technology and innovation, will retain (and perhaps attract from elsewhere) residents, develop their economies, grow tax revenues, and thrive during these hard times and long past them.